Episode 51: The Truth about Marketing

The world of marketing is one of the most powerful life shapers out there, and it’s targeted at our kids! Its greatest power is not to sell a product, but to sell a worldview. Walt brings us the truth about this and emphasizes the importance of starting conversations with the kids in our lives – teaching them to think critically and Christianly about what they are viewing.

Ready to hear how you can listen to both God’s word and our culture? Let’s go….

DR. WALT MUELLER is the founder and President of the Center for Parent/Youth Understanding (CPYU), a non-profit organization with the mission to work with churches, schools, and community organizations to build stronger relationships between young people and those charged with helping them grow into healthy adulthood.

Walt has been working with young people and families for over 40 years. He has appeared on numerous media outlets internationally to discuss teenagers and their world. He writes on youth culture and family issues and is the author of ten books, including his newest book, A Student’s Guide to Navigating Culture, is a regular contributor to a variety of magazines and journals, and is a blogger. Walt’s commentary and analysis on youth culture is heard on 800 radio stations across North America on CPYU’s daily radio program, Youth Culture Today and is the host of the “Youth Culture Matters” podcast.

Walt and his wife Lisa live in Elizabethtown, PA and they have four grown children and six grandchildren.

Walt wants people to know that his greatest joys have come as a dad. He is not an expert on any of these issues, but rather sees himself as a fellow struggler with other parents and grandparents who are endeavoring to understand the world of kids in order to provide solid guidance and direction in the midst of a very confusing world.

Resources For You:

  • CPYU website
  • The Simple Seven Resource
  • CPYU Facebook
  • CPYU Instagram
  • CPYU Twitter

Next Steps:

  • Share this podcast with a friend!
  • Subscribe to You CAN Tell the Children
  • Leave a review on Apple Podcasts
  • Connect with us on Facebook and Instagram
  • Explore Bible2School!

Enjoying our podcast?

Be sure to subscribe to our weekly podcast show notes so you never miss an episode!

Looking for More Great Resources?

Let Bible2School, experts in engaging children with the Word of God, help equip you in sharing God with the children in your life. We have a variety of resources designed just for you.

The 2nd Most Important Hour of Your Day

Kori & Lee provide practical ways to observe the 2nd most important hour of the day – mealtime!

The 2nd Most Important Part of Your Day

Many Christians would agree that spending time with God each day is of primary importance. The second most important part of the day is connecting as a family over a meal. In this blog, we explore some of the physical, emotional, and spiritual benefits and provide some practical ideas to make this happen for your family.

Priority Jar Activity

Teaching children the importance of keeping faith a priority in their life can be difficult. This fun activity will help kids visually understand the importance of putting Jesus first in their life. This visual reminder is sure to stick with them for years!

Learn More
Love the Lord your God with all your heart and with all your soul and with all your strength. These commandments I give you…Impress them on your children. Talk about them when you sit at home and when you walk along the road…Deuteronomy 6:5-7