The Truth about Marketing

Episode 51

July 26, 2022

The world of marketing is one of the most powerful life shapers out there, and it’s targeted at our kids! Its greatest power is not to sell a product, but to sell a worldview. Walt brings us the truth about this and emphasizes the importance of starting conversations with the kids in our lives – teaching them to think critically and Christianly about what they are viewing.

Ready to hear how you can listen to both God’s word and our culture? Let’s go….

DR. WALT MUELLER is the founder and President of the Center for Parent/Youth Understanding (CPYU), a non-profit organization with the mission to work with churches, schools, and community organizations to build stronger relationships between young people and those charged with helping them grow into healthy adulthood.

Walt has been working with young people and families for over 40 years. He has appeared on numerous media outlets internationally to discuss teenagers and their world. He writes on youth culture and family issues and is the author of ten books, including his newest book, A Student’s Guide to Navigating Culture, is a regular contributor to a variety of magazines and journals, and is a blogger. Walt’s commentary and analysis on youth culture is heard on 800 radio stations across North America on CPYU’s daily radio program, Youth Culture Today and is the host of the “Youth Culture Matters” podcast.

Walt and his wife Lisa live in Elizabethtown, PA and they have four grown children and six grandchildren.

Walt wants people to know that his greatest joys have come as a dad. He is not an expert on any of these issues, but rather sees himself as a fellow struggler with other parents and grandparents who are endeavoring to understand the world of kids in order to provide solid guidance and direction in the midst of a very confusing world.